CPUEST for B.Tech

Diploma in Digital Marketing

The Diploma in Digital Marketing is an introductory to advanced-level course that focuses on teaching students the various strategies and tools used in the field of digital marketing. It is designed to provide comprehensive knowledge of digital marketing techniques such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media marketing, email marketing, affiliate marketing, online advertising, and data analytics.
This program helps students and professionals develop the skills needed to design, implement, and monitor digital marketing strategies in a variety of industries, using modern digital platforms like social media, websites, email campaigns, and search engines.
The Diploma in Digital Marketing provides a strong foundation in one of the most important and rapidly growing sectors in the modern business world. With businesses increasingly relying on digital platforms for marketing, there is a high demand for skilled digital marketing professionals. The course offers flexibility and a wide range of career opportunities across various industries. Whether working as a digital marketing executive, social media manager, or content specialist, graduates can build a rewarding and successful career in the digital marketing domain.

Duration - 6 months to 1 year

Eligibility Criteria

Candidates must have completed 12th grade (or equivalent). There is no specific background required, but a basic understanding of computers and the internet is advantageous.

Annual Fee - 20,000/-

Semester Fee - 10,000/-

Career Scope After Diploma in Digital Marketing

After completing a Diploma in Digital Marketing, graduates can explore numerous career opportunities in the rapidly growing digital marketing sector. Digital marketing is a crucial component for businesses to reach and engage their target audiences online. With the rise of e-commerce, social media, and mobile applications, skilled digital marketers are in high demand across various industries.
The career scope after completing a Diploma in Digital Marketing is vast, with numerous job opportunities across different sectors, including advertising, e-commerce, IT, and media. Given the increasing reliance on digital platforms by businesses, digital marketing professionals are in high demand, and the industry offers excellent growth prospects, both in terms of job opportunities and salary progression. Whether working in an agency, corporate setting, or freelancing, there are plenty of opportunities for a successful and rewarding career in digital marketing.

School of Management & Liberal Arts

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